13/04-2026
The Best VAR Decision
There’s a familiar pattern in every football bar. The game is flowing, the crowd is locked in, and then suddenly everything stops. VAR Review. Screens are replaying the same moment from five different angles. Fans lean forward, debate decisions, check their phones, and wait. And wait. So our client NEXT-DC partnered up with Carlsberg to flip the script: how can we make this fan experience more exciting? On March 21st, during four Premier League matches, one of Sofia’s biggest sports bars put the idea into play. The rule was simple: when VAR is active, free Carlsberg. A large board made it clear, while a customised lamp on the bar lit up the moment VAR kicked in.