When LiveScore was founded in 1998 in-play coverage of sports events were sparingly covered on the web. In this sense, LiveScore was a pioneer in online sports coverage by offering a one-stop-shop for checking results from popular sports events online, providing a much faster alternative to traditional sports results services such as teletext, newspapers and radio. At LiveScore, users could monitor the scores of on-going matches, with an emphasis on football, and also get key match facts such as goalscorers and cards.
By the beginning of the 21st century the competitive landscape changed dramatically with the rapid evolution of the online sports news and betting markets, which sparked a demand to be able to follow sports scores fast and in a greater level of detail.
In order to stay ahead of the competition and meet its ambitious audience growth targets LiveScore were looking for a data provider, which could enhance the speed and accuracy of their existing live score updates solution. Further, a competitive level of sports coverage, in particular with regards to football leagues, were also key for LiveScore in its ambition to remain the web’s preferred sports updates website.
“With market leading customer service, seamless technology integration and widespread coverage of key sports and markets around the world, Enetpulse has been a key partner in the continued global growth of LiveScore as the world’s leading sports results service”Chief of Staff, LiveScore
The technical solution was a key point for LiveScore. Every day, millions of users were beginning to rely on LiveScore for instant score updates and accurate information on their favourite teams and sports.
Avoiding downtime or inconsistency in data delivery was (and is) absolutely pivotal to secure user retention. Therefore, working with an experienced and stable provider who is able to operate at scale was a key driver in selecting Enetpulse as a data partner.
Since the cooperation began, LiveScore has taken advantage of the market-leading Enetpulse XML data service, adjusting to the latest technologies in data transmission. In practice, LiveScore has set up an endpoint at their servers to which Enetpulse transfers data via XML feeds every time there is an update, fx. a goal or a yellow card.
The flow of data is ongoing 24/7 and published instantly on the LiveScore.com website or the LiveScore app, which has 100M+ downloads across the AppStore and Google Play. In other words, Enetpulse makes sure LiveScore never misses a beat when it comes to sports updates.
In addition to exhausting coverage of football, LiveScore receives scores and stats data from tennis, ice hockey, basketball and cricket from Enetpulse.
With aggressive expansion targets for both users and competitions covered, the partnership with Enetpulse has been a key element in increasing LiveScore’s footprint as the world’s leading sports results service.
From the onset, the automated live data feed from Enetpulse has saved LiveScore valuable resources in terms of manual data entry, which would have been extremely cost-heavy to handle in-house with the level of coverage required.
Further, the Enetpulse data re-check service ensures that the LiveScore team can safely rely on the accuracy of data and avoid spending valuable time with post-game data validation.
Through their broad and flexible coverage, Enetpulse has also been able to meet demands for coverage from niche markets and lesser-known competitions to ensure LiveScore truly provided the full range of sports coverage throughout the world of sport.
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