30/11-2023
Article: Using your strengths – Raw data vs. widgets
Read about how to navigate the opportunities with raw data vs. widgets and find out what suits your business the best.
Read about how to navigate the opportunities with raw data vs. widgets and find out what suits your business the best.
For many businesses in the sports coverage industry, it’s essential to consider that there are different ways of working with sports data depending on technical capabilities, financial resources, and desired outcomes. This may create some challenges where high costs and limited customization possibilities divert businesses from meeting specific needs as they strain budgets and hold back innovative content creation. At the same time, it might be a question of resource allocation and development skills, where the technical expertise needed to effectively integrate and utilize raw datasets can drain resources and restrict fully leveraging this valuable asset.
In the following sections, we will go over some strategies to help overcome these challenges.
When it comes to leveraging sports data, the route you choose to follow can significantly impact the brand’s growth and audience engagement. Two primary avenues are available—raw data and widgets—each with distinct benefits and drawbacks.
Raw data is the unrefined, primary information collected directly from the source – much like raw material awaiting form in a factory. Its greatest strength lies in its flexibility, offering infinite customization for any narrative, insight, or presentation style. This vast potential, however, is coupled with its complexities. Handling such sports data feeds requires expert skills and resources; without the appropriate expertise, manoeuvring through the fine points can resemble decoding an intricate game plan without the coach’s tactics.
Widgets, on the contrary, are ready-to-use user-friendly tools provided by data vendors. They come pre-packaged with accessible data and function as quick, straightforward solutions. Integration requires minimal development skills, easing the technical team’s burden. However, while widgets are convenient and easy to use, they inherently come with certain limitations: they offer only what the data provider has available.
Now, the challenge lies in choosing between raw data’s boundless flexibility and widgets’ user-friendly convenience.
But what if… you didn’t have to choose?
For smaller organizations or those without a dedicated developer team, widgets may initially serve as the perfect solution, providing quick
and efficient data integration. As the brand grows and develops more sophisticated needs, raw data comes into play, offering an advanced level of customization.
The ideal scenario is to have a sports data provider that caters to both needs. This balanced toolkit allows you to navigate the complex demands of the data-driven landscape. You can leverage raw data for projects requiring high customization levels and rely on widgets for quick, efficient setup when needed.
Moreover, versatility becomes critical in a world where mobile devices account for over 58% of global website traffic as of the first half of 2023. As such, it’s essential to choose a provider with an extensive array of widget options, optimized to fit various screen sizes.
If you want to learn about more strategies that can help you overcome industry challenges, click below to download our whitepaper where we have boiled down some of the essential industry knowledge that we have collected over the span of 23 years in the game!
Enetpulse powers every moment of the Milano Cortina 2026 Winter Olympics with fast, reliable coverage across all 600+ scheduled events in 16 sports. With the event taking place from 2nd-16th February 2026, we cover everything from alpine skiing to ice hockey, and your audience gets instant access to results, medal tables, and schedules delivered through flexible widgets, API and XML feeds, or a white-label minisite.
Designed for publishers and broadcasters, our solutions scale seamlessly across mobile, tablet, and desktop so you can launch within days and keep fans engaged every day of the Milano Cortina 2026 Winter Olympics.
We are pleased to announce that representatives from our sales team will be attending the SBC Summit 2025, taking place 16-18 September in Lisbon. The SBC Summit is recognised as one of the leading global events for the sports betting and iGaming industry, attracting over 30,000 attendees.
Our participation at SBC Summit 2025 underscores our commitment to stay at the forefront of industry developments and encouraging meaningful partnerships.
With dedicated networking areas, structured business meetings, and high-level conference sessions, the summit will enable our team to exchange insights explore collaboration opportunities, and showcase how our products and solutions can support the evolving needs of our partners.
Today we celebrate a major milestone. 25 years of delivering trusted sports data to partners and platforms across the globe. What began in the early 2000s as a small Danish startup, has grown into a global live sports data provider.
Over the years, we have evolved alongside the sports industry. We have expanded our service across continents, added new sports, and embraced real-time technologies. What started with a handful of leagues and competitions grew into a global coverage portfolio spanning more than 30 sports and thousands of competitions.
Listen to our story from those who know it best. Our co-owner Simon Skarsholm and founder Tahir Siddique reflects on our journey – from the early 2000s to today.