a blurred sports bar

See the campaign unfold here:
https://www.instagram.com/p/DWqpvNzgjzG/

The result? The silence and waiting time filled with cheers. Drinks were raised, conversations flowed, and suddenly the extra pause in modern football became one of the most social.

At the moment, NEXT-DC’s campaign have been limited to a single event in Bulgaria, but football fans around the world could hope for a return in other venues, especially with the FIFA World Cup right around the corner.

 

Other news

Stay in touch

Sign up for our newsletter