20/06-2023
Product release: Expected goals (xG)
Football fans are longing for more and more insights – Enetpulse xG help going beyond the average analysis.
Football fans are longing for more and more insights – Enetpulse xG help going beyond the average analysis.
The world of football data is constantly evolving, and you can trust us to have our eyes on the ball when it comes to the latest trends. We’re ready to introduce our brand new Expected Goals (xG) feature into our portfolio, allowing users to dive a step deeper into football matches. With xG, you can add a new level of depth to your coverage that gives nuance to the live scores and final results of the matches.
xG is a statistical metric that goes beyond the traditional scores by measuring the probability of a shot resulting in a goal, giving an invaluable insight into a team’s attacking efficiency. With this feature you can expand on the story that is playing out on the field by giving context to how well a team or player is performing based on event data points that take metrics into account such as limb used, shot distance, and whether it was from open play or set play – and many more.
With this insight, you will be able to identify patterns and create data-driven commentary based on expected scoring outcomes to captivate your audience and give them the possibility to analyze offensive strategies.
Our xG feature is introduced on both team levels as part of our live event statistics and on the player level, highlighting the specifics of an individual player’s xG.
Don’t hesitate to reach out to get this feature, and we will make a customized offer for you so you can engage your audience.
Enetpulse powers every moment of the Milano Cortina 2026 Winter Olympics with fast, reliable coverage across all 600+ scheduled events in 16 sports. With the event taking place from 2nd-16th February 2026, we cover everything from alpine skiing to ice hockey, and your audience gets instant access to results, medal tables, and schedules delivered through flexible widgets, API and XML feeds, or a white-label minisite.
Designed for publishers and broadcasters, our solutions scale seamlessly across mobile, tablet, and desktop so you can launch within days and keep fans engaged every day of the Milano Cortina 2026 Winter Olympics.
We are pleased to announce that representatives from our sales team will be attending the SBC Summit 2025, taking place 16-18 September in Lisbon. The SBC Summit is recognised as one of the leading global events for the sports betting and iGaming industry, attracting over 30,000 attendees.
Our participation at SBC Summit 2025 underscores our commitment to stay at the forefront of industry developments and encouraging meaningful partnerships.
With dedicated networking areas, structured business meetings, and high-level conference sessions, the summit will enable our team to exchange insights explore collaboration opportunities, and showcase how our products and solutions can support the evolving needs of our partners.
Today we celebrate a major milestone. 25 years of delivering trusted sports data to partners and platforms across the globe. What began in the early 2000s as a small Danish startup, has grown into a global live sports data provider.
Over the years, we have evolved alongside the sports industry. We have expanded our service across continents, added new sports, and embraced real-time technologies. What started with a handful of leagues and competitions grew into a global coverage portfolio spanning more than 30 sports and thousands of competitions.
Listen to our story from those who know it best. Our co-owner Simon Skarsholm and founder Tahir Siddique reflects on our journey – from the early 2000s to today.